This article by Jon A. Scaman on Producersweb.com takes a look at four ways social media is changing the face of insurance sales and service.
- Social media allows for increased visibility
- Technology allows for a head start in relationship building
- Technology, including social media, gives us a whole new way to present marketing materials
- Social media offers social proof
That ties in with our experience. After nearly seven years of blogging and connecting with clients through LinkedIn, Twitter, and email marketing we have built up a huge library of content. People searching for content in our industry are now far more likely to discover us, discover that we have something useful to say, and can see long-term evidence of our commitment to the industry.