Soveriegn have recently launched a new product called Simple Life with a younger audience in mind. The process is 100% online and takes less than five minutes. There is a maximum cover amount of $500,000 Life cover with optional add-ons of Loan and rent cover, and redundancy cover. As the product is not underwritten, pre-existing conditions and hazardous activities are not covered.
Sovereign’s head of brand James Perrin says “Many millennials have a bullet-proof attitude and believe nothing is going to happen to them and/or perceive insurance and financial planning as complicated or boring which can result in it falling short on the priority list and being put off for ‘another day’.”
Click here to read more about the campaign.