Definitions: robo-advice is not the use of calculators and widgets on websites to create leads. It is also not clever systems to make giving advice faster. Both of those are really useful things, and right now they are probably more useful to most financial advisers than robo-advice.
But they aren’t the definition of robo-advice for me.
Robo-advice is where complying personalised financial advice is given by a system, not by a person. It is harder, it is also, under current financial services law in New Zealand, probably not possible.